Go to Blog
January 1, 2024
Words by

Design and development of the Easy Bites mobile app

Read the story on how we designed and launched the first version of the Easy Bites mobile app.

"Ileana and the Creative Glue Lab team are very easy to work with. The whole project is carefully broken into clear steps and deadlines are always realistic. I loved how cohesive was the whole process, and how the team members cooperated with each other to find the best solutions." - Natalia Stasenko, Founder @Easy Bites

The Challenge

The Easy Bites team came to us with a problem to solve, an issue that resonated deeply with many parents - the everyday struggle of feeding and addressing nutrition concerns for their children. They had a prototype draft and access to a big community of parents struggling with feeding and nutrition issues with their kids.

Our Approach

We started by testing the existing prototype for feedback before moving on to design and development. Here are the core phases, from concept to launch:

✅ User Testing Interviews

✅ Product Strategy

 UX & UI Design

 Software Development

 Product Launch

✅ After-launch Support

Idea Validation: User testing interviews

Our first step was to immerse ourselves in the world of these parents, understanding their joys, frustrations, and the unique hurdles they encountered with their children's nutrition.  The prototype draft provided a foundation to work with. We engaged in conversations and gained valuable insights into the specific pain points and needs. Testing the prototype with parents allowed us to validate our assumptions, ensuring the final product would address their challenges.

Product Strategy: Defining the core MVP needs

Armed with a deep understanding of the target audience and valuable insights from prototype testing, we engaged in rounds of design thinking and creative workshops. These collaborative sessions fostered innovation, allowing the team to brainstorm ideas, explore creative solutions, and refine the app's design and functionality.

UX & UI Design

We defined the app's content structure and core features to provide a seamless and engaging user experience. We focused on creating an easy-to-use app with a clean design that allows users to engage with the valuable content.

What we did:

✅ Logo Design

✅ Visual Direction

 Information Architecture

 UX & UI Design

 Design QA

Software Development: Bringing the app to life

After the design was ready, the development team translated the vision into code, bringing the app to life while ensuring it met the highest standards of usability and functionality.

Operating under the iterative process of Agile Development, each code iteration became more than a checkpoint - it was an opportunity for improvement. We adapted to changing requirements and integrated feedback promptly.

Product Launch 🚀

The launch of Easy Bites marked the culmination of months of hard work, dedication, and collaboration. The team's comprehensive efforts ensured a smooth entry into the Apple Store and laid the groundwork for the app's continued success in the competitive mobile landscape.

Read more

Ready to build something amazing?

Discuss with our experts and discover how we can turn your ideas into remarkable realities.

Book a discussion