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August 22, 2025
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Ileana Marcut

Schema Markup: Make Your Website Discoverable by AI

Two easy templates you can copy and use on your website today.

Does AI even know you exist?

Today, it’s not enough for your website to look good for people.
It also has to be readable by machines.

Search engines and AI assistants don’t just see your site, they try to understand it.
That’s where schema markup comes in.


What is a Schema Markup

Schema is a small piece of code that works like a digital business card for your site.
It tells machines who you are, what you do, and what’s on your pages.

The good news? I made two templates that you can copy, tweak, and publish your schema in minutes. No developer needed.

Organization Schema

Use this on your homepage to introduce your business to machines.

  • Copy the code below into the <head> of your homepage.
  • Replace the example info with your real details (name, socials, email, services).

    The Code:

    <script type="application/ld+json">
    {
     "@context": "https://schema.org",
     "@type": "Organization",
     "name": "Your Company Name",
     "url": "https://www.yourwebsite.com",
     "description": "Short, clear description of your company.",
     "sameAs": [
       "https://www.linkedin.com/company/yourcompany",
       "https://www.instagram.com/yourcompany"
     ],
     "contactPoint": {
       "@type": "ContactPoint",
       "email": "hello@yourcompany.com",
       "contactType": "Customer Relations",
       "areaServed": "Global"
     }
    }
    </script>


    💡 Tip: Add founders, services, or your address if you want to give AI even more context.
  • FAQ Schema

    Use this on your FAQ page so your questions and answers can show up.

  • Copy the code below into the <head> of your FAQ page.
  • Replace the sample questions and answers with your own.

    The Code:
  • <script type="application/ld+json">
    {
     "@context": "https://schema.org",
     "@type": "FAQPage",
     "mainEntity": [
       {
         "@type": "Question",
         "name": "What does your company do?",
         "acceptedAnswer": {
           "@type": "Answer",
           "text": "We help teams design and build digital products through UX, strategy, and AI."
         }
       },
       {
         "@type": "Question",
         "name": "Do you work with global clients?",
         "acceptedAnswer": {
           "@type": "Answer",
           "text": "Yes. We collaborate with startups, product teams, and agencies worldwide."
         }
       }
     ]
    }
    </script>

    💡 Tip: Add as many Q&As as you like, just make sure they also appear on your page.

    Fill Your Schema Template with AI

    Prompt this to any AI tool you use:
    I want to generate a complete JSON-LD schema for my website using the templates below. Take my answers and populate them into the schema templates provided.

    Thank you for reading!

    We’re Creative Glue Lab, a UX Design and Development studio helping teams build digital products and AI-native tools that scale. Based in Berlin, working globally. Let’s talk or explore our work.

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