We helped Coach Dino turn his training method into a clear, engaging website, from brand and structure to design and development. View Live Website
Coach Dino helps young hockey players master fundamentals and build their Hockey IQ. His training approach is different, built on discipline, creative repetition, and over 30 years of hands-on coaching experience
He came to us looking for:
→ A clear way to explain and promote his training method
→ A simple, easy-to-navigate website anyone could use
→ A bold, clean brand that reflects his coaching style
→ A flexible setup he could manage and grow over time
We kicked off the project with a Scoping Session to align on the project goals, target audience, and core needs. This allowed us to define a solid foundation before moving into design and development.
Here are the core steps we took to bring it to life:
→ Branding & Logo Design
→ Content & Voice Direction
→ Website Design
→ Webflow Development
→ Payment Integration
→ Testing, Launch & Support
Founder @Hockey Dino's Way
We designed a visual style to match the energy of the program: intense, focused, and built on fundamentals. The color palette balances bold reds, clean whites, deep blacks, reflecting both strength and simplicity.
We chose strong, modern typefaces to create instant structure and confidence across pages, echoing Dino’s coaching style. Layouts were kept minimal so the content and messaging could lead with clarity.
We also played with sharp-edged elements, a subtle nod to the way skates cut clean across the ice. It adds just the right amount of tension and precision to the design, tying the visuals back to the sport itself.
